There seems to be a resurgence in discourse about “Going Direct” in the air, so I’m resurfacing something I wrote for Medium in April 2021 when a16z began ramping up for what would become their (now-defunct) publication Future.
FLASHBACK: “Going Direct”: Structural Shifts…
There seems to be a resurgence in discourse about “Going Direct” in the air, so I’m resurfacing something I wrote for Medium in April 2021 when a16z began ramping up for what would become their (now-defunct) publication Future.