5 Comments
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Sam Weston's avatar

Love this - we need more of this sort of analysis in our industry. Thanks for writing it!

Josh McHugh's avatar

Oh but what a week they've had THIS week (Sept 7-11), with the safety researcher publicly quitting and saying they're going to kill everyone, and the head of the safety department concurring on X! What I'd give for a transcript of that morning's comms stand-up....

Sriram Mani's avatar

Terrific analysis, thanks for writing this.

Sanil Shirsat's avatar

Helped. As PR folks we have done similar stuff, and like in most cases, we fail to do PR for PR. This context and cascading x complementing x if not compounding, half effect is what we need to own up + replicate

Rainbow Roxy's avatar

Brilliant. What if this ethics team truely sets the bar?