3 Comments
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Sam Weston's avatar

Love this - we need more of this sort of analysis in our industry. Thanks for writing it!

Sanil Shirsat's avatar

Helped. As PR folks we have done similar stuff, and like in most cases, we fail to do PR for PR. This context and cascading x complementing x if not compounding, half effect is what we need to own up + replicate

Rainbow Roxy's avatar

Brilliant. What if this ethics team truely sets the bar?