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Who's Capturing the AI Efficiency Dividend: Clients, or Agencies?
The conversation your AOR's execs don't want to have along the Croisette next week.
Jun 18
•
Jim Prosser
4
1
Your Team Needs a Written-Down Workstyle
Turning the implicit into explicit is just good comms.
Jun 3
•
Jim Prosser
4
1
May 2026
It's Time to Call Top on Startup Hype Videos
A startup trend covered by the New York Times is its own type of obituary. But it's so much worse than that.
May 29
•
Jim Prosser
5
Content Went Barbell. Comms Hasn't.
What happens when the types of media comms optimizes for just... dies?
May 15
•
Jim Prosser
12
1
The Missing Piece in AI Corporate Transformation Memos: CEOs
Every corporate AI memo asks employees to absorb a transformation. None of them include evidence the CEO has.
May 7
•
Jim Prosser
4
2
April 2026
Fifteen Comms Observations from Musk v. Altman
Like much of tech, I’ve been obsessively monitoring the posts and liveblogs of the courtroom developments in Musk v.
Apr 30
•
Jim Prosser
17
1
5
The State of Tech Policy Comms in DC
Amid a shooting war in Iran and White House Correspondents Dinner week, a check-in on the Beltway with Nu Wexler
Apr 23
•
Jim Prosser
10
1
1
AI Needs a Tomorrowland
The industry's public opinion problem isn't an education problem. It's an experience problem.
Apr 17
•
Jim Prosser
4
1
The Best Marketing This Century Came From Giving Up Control
What Formula One's Netflix deal teaches every company trying to go direct.
Apr 7
•
Jim Prosser
6
2
1
The Tech IPO Playbook Is Missing Half Its Audience
Retail participation has exploded and transformed public markets. But you'd never know it from the current "best practices" for public offerings. Here's…
Apr 2
•
Jim Prosser
1
5
March 2026
The Self-Driving Comms Operation
The tools are ready. Are communications teams?
Mar 26
•
Jim Prosser
15
3
Jensen Huang Doesn't Sell Chips. He Sells Inevitability.
One comms lesson worth stealing from Nvidia's keynote that isn't a leather jacket.
Mar 17
•
Jim Prosser
12
2
1
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