Person Familiar

How Do You Solve Data Center Communications?

It isn’t a comms problem, and that’s the comms problem.

Aug 11 • Jim Prosser

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July 2026

The Eleven Comms Docs Your AI Tools Need to Actually Work

Your AI stack is fine. The main problem is what you're feeding it.

Jul 31 • Jim Prosser

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Won't Someone Think of the Gamers?

They have money, devotion, and a growing list of grievances. That's an opportunity for the right comms team.

Jul 20 • Jim Prosser

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June 2026

Who's Capturing the AI Efficiency Dividend: Clients, or Agencies?

The conversation your AOR's execs don't want to have along the Croisette next week.

Jun 18 • Jim Prosser

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Your Team Needs a Written-Down Workstyle

Turning the implicit into explicit is just good comms.

Jun 3 • Jim Prosser

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May 2026

It's Time to Call Top on Startup Hype Videos

A startup trend covered by the New York Times is its own type of obituary. But it's so much worse than that.

May 29 • Jim Prosser

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Content Went Barbell. Comms Hasn't.

What happens when the types of media comms optimizes for just... dies?

May 15 • Jim Prosser

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The Missing Piece in AI Corporate Transformation Memos: CEOs

Every corporate AI memo asks employees to absorb a transformation. None of them include evidence the CEO has.

May 7 • Jim Prosser

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April 2026

Fifteen Comms Observations from Musk v. Altman

Like much of tech, I’ve been obsessively monitoring the posts and liveblogs of the courtroom developments in Musk v.

Apr 30 • Jim Prosser

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The State of Tech Policy Comms in DC

Amid a shooting war in Iran and White House Correspondents Dinner week, a check-in on the Beltway with Nu Wexler

Apr 23 • Jim Prosser

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AI Needs a Tomorrowland

The industry's public opinion problem isn't an education problem. It's an experience problem.

Apr 17 • Jim Prosser

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The Best Marketing This Century Came From Giving Up Control

What Formula One's Netflix deal teaches every company trying to go direct.

Apr 7 • Jim Prosser

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