Person Familiar

The SaaS-pocalypse Is a Comms Crisis, and One CEO Gets It

Dylan Field is doing something almost nobody else in SaaS is doing right now: telling the truth with a thesis.

Feb 19 • Jim Prosser

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The Startup Founder's Audience Capture Trap

Why the engagement that got you funded will stop you from growing

Feb 10 • Jim Prosser

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Three Rap GOATs, Three Attention Strategies

What J. Cole, Kendrick Lamar, and Drake teach tech about the cultivation of attention

Feb 6 • Jim Prosser

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January 2026

Main Character Syndrome Is Killing Corporate Storytelling

On brand reverence, earned and unearned

Jan 30 • Jim Prosser

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Building Things Is Comms Now

On the newest frontier of "show, don't tell"

Jan 26 • Jim Prosser

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December 2025

Reflecting on Anthropic’s Killer Comms Week

What it looks like when a beautiful plan comes together

Dec 5, 2025 • Jim Prosser

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All I Want For Christmas Is A Video Team

Smash those Like and Subscribe buttons on audio-visual talent

Dec 2, 2025 • Jim Prosser

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September 2025

Corporate Values: the Death of ESG Pokémon, and the Birth of a New Litmus Test

Between Disney getting jawboned by the government into taking Jimmy Kimmel off the air last week and the annual corporate ESG gabfest surrounding the UN…

Sep 23, 2025 • Jim Prosser

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To the Incoming Class of 2029's Future PR Practitioners

Advice from me (and friends smarter than me at Microsoft, OpenAI, GM, and more) about what to do over your next four years of college if you want a job…

Sep 4, 2025 • Jim Prosser

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August 2025

For the Love of God, Stop Calling Everything an Agent

If everything is agentic, nothing is agentic.

Aug 22, 2025 • Jim Prosser

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The Hardest Task in Comms Right Now is Audience Assembly

Making the pieces fit is more opaque than it’s ever been.

Aug 14, 2025 • Jim Prosser

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You Probably Aren’t Using Reddit Enough in Your Comms

On the last human-powered holdout of the internet

Aug 7, 2025 • Jim Prosser

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