Person Familiar

The Tech IPO Playbook Is Missing Half Its Audience

Retail participation has exploded and transformed public markets. But you'd never know it from the current "best practices" for public offerings. Here's…

Apr 2 • Jim Prosser

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March 2026

The Self-Driving Comms Operation

The tools are ready. Are communications teams?

Mar 26 • Jim Prosser

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Jensen Huang Doesn't Sell Chips. He Sells Inevitability.

One comms lesson worth stealing from Nvidia's keynote that isn't a leather jacket.

Mar 17 • Jim Prosser

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"GEO" is a Racket

Some of comms' biggest agencies invented a fake optimization discipline.

Mar 10 • Jim Prosser

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The Forward Deployed Context Engineer Is the Next Essential Hire in Comms

The role barely exists yet. It should (and will) exist everywhere.

Mar 3 • Jim Prosser

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February 2026

When Fan Fiction Hits the S&P

Why AI narratives are moving markets more than AI products

Feb 25 • Jim Prosser

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AI, "Humanity", and Dr. Manhattan Syndrome

A communications intervention

Feb 24 • Jim Prosser

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The SaaS-pocalypse Is a Comms Crisis, and One CEO Gets It

Dylan Field is doing something almost nobody else in SaaS is doing right now: telling the truth with a thesis.

Feb 19 • Jim Prosser

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The Startup Founder's Audience Capture Trap

Why the engagement that got you funded will stop you from growing

Feb 10 • Jim Prosser

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Three Rap GOATs, Three Attention Strategies

What J. Cole, Kendrick Lamar, and Drake teach tech about the cultivation of attention

Feb 6 • Jim Prosser

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January 2026

Main Character Syndrome Is Killing Corporate Storytelling

On brand reverence, earned and unearned

Jan 30 • Jim Prosser

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Building Things Is Comms Now

On the newest frontier of "show, don't tell"

Jan 26 • Jim Prosser

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