Person Familiar

Content Went Barbell. Comms Hasn't.

What happens when the types of media comms optimizes for just... dies?

May 15 • Jim Prosser

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The Missing Piece in AI Corporate Transformation Memos: CEOs

Every corporate AI memo asks employees to absorb a transformation. None of them include evidence the CEO has.

May 7 • Jim Prosser

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April 2026

Fifteen Comms Observations from Musk v. Altman

Like much of tech, I’ve been obsessively monitoring the posts and liveblogs of the courtroom developments in Musk v.

Apr 30 • Jim Prosser

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The State of Tech Policy Comms in DC

Amid a shooting war in Iran and White House Correspondents Dinner week, a check-in on the Beltway with Nu Wexler

Apr 23 • Jim Prosser

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AI Needs a Tomorrowland

The industry's public opinion problem isn't an education problem. It's an experience problem.

Apr 17 • Jim Prosser

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The Best Marketing This Century Came From Giving Up Control

What Formula One's Netflix deal teaches every company trying to go direct.

Apr 7 • Jim Prosser

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The Tech IPO Playbook Is Missing Half Its Audience

Retail participation has exploded and transformed public markets. But you'd never know it from the current "best practices" for public offerings. Here's…

Apr 2 • Jim Prosser

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March 2026

The Self-Driving Comms Operation

The tools are ready. Are communications teams?

Mar 26 • Jim Prosser

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Jensen Huang Doesn't Sell Chips. He Sells Inevitability.

One comms lesson worth stealing from Nvidia's keynote that isn't a leather jacket.

Mar 17 • Jim Prosser

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"GEO" is a Racket

Some of comms' biggest agencies invented a fake optimization discipline.

Mar 10 • Jim Prosser

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The Forward Deployed Context Engineer Is the Next Essential Hire in Comms

The role barely exists yet. It should (and will) exist everywhere.

Mar 3 • Jim Prosser

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February 2026

When Fan Fiction Hits the S&P

Why AI narratives are moving markets more than AI products

Feb 25 • Jim Prosser

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